An unused identity and packaging concept created for Wiggles & Wags Bake Shop, a dog treat brand for bakery-inspired treats.
The goal was to create a system that felt fun, giftable, and approachable while working across multiple packaging formats. I developed the logo, illustrations, and retail concepts to show how the brand could live beyond a single package.
Even though this direction didn’t make it to shelf, it was a fun exploration in building a pet treat brand with personality, flexibility, and energy.
