I pitched the idea of a month-long series of emails called Mile High Mondays to our client, VISIT DENVER when the virus struck. The idea was to highlight a different aspect of Denver each week and send them to meeting planners across the country to keep them engaged.
With its success, the series stretched to 25 weeks in a row before ending. A custom illustrated design was created around the Blue Bear to create a common theme around the series. Some of my personal favorites from the series are shown below.