If you’ve walked through the toy aisle at PetSmart over the past couple of years, there’s a good chance you’ve seen Sunny on Joyhound packaging and signage.
Sunny was created as a friendly, playful mascot to help bring personality and consistency to the Joyhound brand across multiple toy categories. I ended up developing five versions of Sunny, each tailored to a different play type within the packaging system. Whether the product is built for comfort, toughness, or learning through play, Sunny helps make the packaging feel approachable, recognizable, and fun.
I was also responsible for all illustrations and icons used on back of the packaging.
Need a mascot for your brand? Let’s make one.
