Bellissima Jewelry asked me to design a new mailer for them that they would send to boutiques around the country as an introduction to their company.  They have done postcards before, but I wanted to design something that would catch the persons attention and not get lost in the stack of mail like a postcard or smaller catalog would.  We went ahead and setup a photo shoot and I designed a newspaper sized (11″ x 15.5″) catalog with large images, descriptions and prices of the pieces for them to send out.